SUNNY SIDE UP BRAND IDENTITY
This is a semester-long project dedicated to branding a service or product of your choice. Branding includes creating a logo, stationery set, event invitation, package design, and other projects related to the company. I chose to create a delivery breakfast service called “Sunny Side Up.” To give an idea of what the company is all about, I have included its positioning statement. “Sunny Side Up envisions world peace that begins with one meal: breakfast. We are here to deliver you a wholesome meal on the fly so no more grumpy mornings waking up on the wrong side of the bed, dodging the most important meal of the day. Relax. Give us a call, we bring you the delicious eats, and you take on the world with a smile.
