FIELD DAY RVA POSTER DESIGN & EVENT MARKETING

Field Day RVA is a is a community fundraising event for Higher Achievement, a nonprofit organization partnered with Richmond Public Schools to provide academic enrichment in order to close the achievement gap during the pivotal middle school years.

I wanted to convey all of the activities that go on at the event. I illustrated tug of war, dizzy bat, balloon toss, corn hole, the three-legged race, food trucks, beer trucks, and the Red Skins Training Camp building where the event is hosted. I extracted the sunburst element from my poster to design logos for team t-shirts and merchandise.